{"id":143,"date":"2025-01-05T19:54:37","date_gmt":"2025-01-05T19:54:37","guid":{"rendered":"https:\/\/thehypetrends.com\/ai-marketing-tools-guide\/"},"modified":"2025-02-14T13:36:46","modified_gmt":"2025-02-14T17:36:46","slug":"marketing-news-and-trends","status":"publish","type":"page","link":"https:\/\/thehypetrends.com\/marketing-news-and-trends\/","title":{"rendered":"Marketing News and Trends"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"143\" class=\"elementor elementor-143\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f9b253c twbb_section e-flex e-con-boxed e-con e-parent\" data-id=\"7f9b253c\" data-element_type=\"container\" id=\"cta\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f19e1d9 elementor-widget elementor-widget-heading\" data-id=\"f19e1d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get the Latest Marketing News Delivered to You!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84bd855 e-flex e-con-boxed e-con e-parent\" data-id=\"84bd855\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88459dc elementor-widget elementor-widget-shortcode\" data-id=\"88459dc\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>(function() {\n\twindow.mc4wp = window.mc4wp || {\n\t\tlisteners: [],\n\t\tforms: {\n\t\t\ton: function(evt, cb) {\n\t\t\t\twindow.mc4wp.listeners.push(\n\t\t\t\t\t{\n\t\t\t\t\t\tevent   : evt,\n\t\t\t\t\t\tcallback: cb\n\t\t\t\t\t}\n\t\t\t\t);\n\t\t\t}\n\t\t}\n\t}\n})();\n<\/script><!-- Mailchimp for WordPress v4.10.1 - https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/ --><form id=\"mc4wp-form-1\" class=\"mc4wp-form mc4wp-form-833\" method=\"post\" data-id=\"833\" data-name=\"Subscription Form\" ><div class=\"mc4wp-form-fields\"><div class=\"mc4wp-form-container\">\r\n    \r\n        <input type=\"email\" name=\"EMAIL\" placeholder=\"Enter your email\" required \/>\r\n        <input type=\"submit\" value=\"Subscribe\">\r\n    \r\n<\/div>\r\n<\/div><label style=\"display: none !important;\">Leave this field empty if you're human: <input type=\"text\" name=\"_mc4wp_honeypot\" value=\"\" tabindex=\"-1\" autocomplete=\"off\" \/><\/label><input type=\"hidden\" name=\"_mc4wp_timestamp\" value=\"1741995403\" \/><input type=\"hidden\" name=\"_mc4wp_form_id\" value=\"833\" \/><input type=\"hidden\" name=\"_mc4wp_form_element_id\" value=\"mc4wp-form-1\" \/><div class=\"mc4wp-response\"><\/div><\/form><!-- \/ Mailchimp for WordPress Plugin --><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d312a45 e-flex e-con-boxed e-con e-parent\" data-id=\"d312a45\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4777d elementor-widget elementor-widget-text-editor\" data-id=\"ef4777d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By Subscribing, you confirm that you agree with our Terms and Conditions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8047abf e-flex e-con-boxed e-con e-parent\" data-id=\"8047abf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e74fd62 elementor-widget elementor-widget-shortcode\" data-id=\"e74fd62\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">    <div class=\"news-container\">\n        <div class=\"news-feed\">\n            <div class=\"news-header\">\n                <h1>News for the Week: Mar 08 - Mar 14, 2025<\/h1>\n            <\/div>\n            <div class=\"news-nav\"><a class=\"prev-week\" href=\"https:\/\/thehypetrends.com\/marketing-news-and-trends\/?period=this_week&#038;end_date=2025-03-07\">&laquo; Previous Week<\/a><span class=\"current-week\">Week: Mar 08 - Mar 14, 2025<\/span><\/div>            <div class=\"news-summary\">\n                <p>Top news highlights: Treatment.com AI Inc. Extends Marketing Services with i2i Marketing Group - TipRanks, 8 Questions to Help You Write a Compelling Marketing Brief, Can old TV shows find a Netflix Effect on YouTube?, AI-Powered Marketing: Automate Strategy, Execution &amp; Reporting, Moonvalley\u2019s Marey is a state-of-the-art AI video model trained on FULLY LICENSED data.<\/p>\n            <\/div>\n                                                <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiwgFBVV95cUxPUDQtcGFKcHpfeGVGaXd4YTFielE1MnAwcnZQQlZhcDRXZ3RZZTlsTnhhdlkwR1lhREdaNFRlSlN1OVBuMUhPUUFHNkxsZ2pzak90Njk3X1ExaEF1aG01R3dHZ3FJb1pXclotOERueFBRTWJpZUh4aktMSjhYUy1EcGtfczR4emVvVmNqaXhTSlJFYndTSkdPcDREd3VCMi1XNzllcGhLNk5fS2Vxam45RnNwX05LNFFmZlV1bGZrZndkQQ?oc=5\" target=\"_blank\" rel=\"noopener\">Treatment.com AI Inc. Extends Marketing Services with i2i Marketing Group - TipRanks<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">&quot;AI Marketing&quot; - Google News<\/span>\n                                                            <span class=\"news-tags\">AI, news.google.com<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>Treatment.com AI Inc. Extends Marketing Services with i2i Marketing Group\u00a0\u00a0TipRanks<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/blog.hubspot.com\/marketing\/marketing-brief\" target=\"_blank\" rel=\"noopener\">8 Questions to Help You Write a Compelling Marketing Brief<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">Marketing<\/span>\n                                                            <span class=\"news-tags\">Creativity<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p> \n    \n \nIf you\u2019re staring at a blank screen (we\u2019ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/www.tubefilter.com\/2025\/03\/13\/youtube-netflix-effect-friends-joey-full-episodes-free\/\" target=\"_blank\" rel=\"noopener\">Can old TV shows find a Netflix Effect on YouTube?<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">Tubefilter<\/span>\n                                                            <span class=\"news-tags\">Articles, Featured<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>An attempt to revive a bygone television spinoff is also a novel twist on a common marketing tactic. In recent months, studios and other rights holders have started making classic films and TV shows available for free on YouTube, where a new generation of viewers can revive interest in older productions.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/www.roboticmarketer.com\/ai-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">AI-Powered Marketing: Automate Strategy, Execution &amp; Reporting<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">Robotic Marketer<\/span>\n                                                            <span class=\"news-tags\">Blog, AI in advertising<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>The marketing realm continuously evolves, and staying ahead of the curve often depends on timely and efficient execution. Traditional planning, executing campaigns, and creating reports can be arduous and time-consuming. However, with technological advancements, Robotic Marketer offers a streamlined and efficient platform grounded in artificial intelligence (AI) that can revolutionize how businesses manage their marketing [\u2026]\nThe post AI-Powered Marketing: Automate Strategy, Execution &amp; Reporting appeared first on Robotic Marketer.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/venturebeat.com\/ai\/moonvalleys-marey-is-a-state-of-the-art-ai-video-model-trained-on-fully-licensed-data\/\" target=\"_blank\" rel=\"noopener\">Moonvalley\u2019s Marey is a state-of-the-art AI video model trained on FULLY LICENSED data<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">AI News | VentureBeat<\/span>\n                                                            <span class=\"news-tags\">AI, AI<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>Marey enables filmmakers to create using storyboards, sketches, and even live-action references, making it more intuitive for pros.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/www.forbes.com\/councils\/forbestechcouncil\/2025\/03\/14\/the-key-benefits-of-ai-in-manufacturing\/\" target=\"_blank\" rel=\"noopener\">The Key Benefits Of AI In Manufacturing<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">Forbes Technology Council<\/span>\n                                                            <span class=\"news-tags\">Innovation, \/innovation<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>The newest AI developments are helping manufacturing companies achieve results that weren\u2019t possible a few years ago.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/aibusiness.com\/generative-ai\/ai-and-ml-are-revolutionizing-no-code-test-automation-at-warp-speed\" target=\"_blank\" rel=\"noopener\">AI and ML are Revolutionizing No-Code Test Automation at Warp Speed<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">aibusiness<\/span>\n                                                            <span class=\"news-tags\">AI<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>The future of no-code test automation empowered by generative AI points toward a more democratized landscape<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/www.artificialintelligence-news.com\/news\/openai-and-google-call-us-government-action-secure-ai-lead\/\" target=\"_blank\" rel=\"noopener\">OpenAI and Google call for US government action to secure AI lead<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">AI News<\/span>\n                                                            <span class=\"news-tags\">Artificial Intelligence, Companies<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>OpenAI and Google are each urging the US government to take decisive action to secure the nation\u2019s AI leadership. \u201cAs America\u2019s world-leading AI sector approaches AGI, with a Chinese Communist Party (CCP) determined to overtake us by 2030, the Trump Administration\u2019s new AI Action Plan can ensure that American-led AI built on democratic principles continues [\u2026]\nThe post OpenAI and Google call for US government action to secure AI lead appeared first on AI News.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/www.aiacceleratorinstitute.com\/genai-creation-building-for-cross-platform-wearable-ai-and-mobile-experiences\/\" target=\"_blank\" rel=\"noopener\">GenAI creation: Building for cross-platform wearable AI and mobile experiences<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">AI Accelerator Institute<\/span>\n                                                            <span class=\"news-tags\">Generative AI, Membership content<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>Yiqi Zhao, Product Design Lead, Meta Reality Labs at Meta gave this talk at the Generative AI Summit in Washington DC, 2025.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/wordlift.io\/blog\/en\/why-your-brand-needs-a-semantic-memory-layer\/\" target=\"_blank\" rel=\"noopener\">Building the Future of AI Discovery: Why Your Brand Needs a Semantic Memory Layer<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">WordLift Blog<\/span>\n                                                            <span class=\"news-tags\">Semantic SEO<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>Learn how an enterprise semantic layer helps your brand organize, connect, and leverage data for smarter AI-driven discovery and decision-making.\nThe post Building the Future of AI Discovery: Why Your Brand Needs a Semantic Memory Layer appeared first on WordLift Blog.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/news.google.com\/rss\/articles\/CBMixwFBVV95cUxOckg3NWFWUUgxUTNGUXVyelZScXZ3bUpJd2xNNE9JSWNsZmIzRGU4UWkxejFnVnJpRnhtajJkQlBidk11V1pFZ0VmWGp3VXlSRkkwek53ODJSOTlMZXVfN25PcldFR1NGWDlOTms5YnRybnhySXlpWXc0T3BEbHF6Ry0xcGx4N05EUnFTTDU0SzJWSUZHY1VudHFNTTBiWVpqU2JSV3BhaTdNdUtudUI0RG5DMk5qbE56czVYRFdSeTdBQUZROTE0?oc=5\" target=\"_blank\" rel=\"noopener\">TREATMENT.COM AI INC. EXTENDS TERM OF MARKETING SERVICES PROVIDED BY I2I MARKETING GROUP - Financial Post<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">&quot;AI Marketing&quot; - Google News<\/span>\n                                                            <span class=\"news-tags\">AI, news.google.com<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>TREATMENT.COM AI INC. EXTENDS TERM OF MARKETING SERVICES PROVIDED BY I2I MARKETING GROUP\u00a0\u00a0Financial Post<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/blog.hubspot.com\/marketing\/b2b-telemarketing\" target=\"_blank\" rel=\"noopener\">Is B2B Telemarketing Making a Resurgence? Here\u2019s What the Experts Say<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">Marketing<\/span>\n                                                            <span class=\"news-tags\">B2B marketing<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p> \n    \n \nLike many professionals, I face a deluge of sales messages every day. It\u2019s easy to tune out emails, display ads, and LinkedIn messages. But a phone call? Love it or hate it, it captures my attention.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/www.tubefilter.com\/2025\/03\/13\/youtube-shorts-brands-influencer-marketing-campaigns-emarketer\/\" target=\"_blank\" rel=\"noopener\">YouTube wants brands to run campaigns on Shorts, where logged-in viewership is up 25% year-over-year<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">Tubefilter<\/span>\n                                                            <span class=\"news-tags\">Articles, Featured<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>Despite the rapid growth of the\u00a0Shorts\u00a0content, YouTube\u00a0believes its TikTok-style format still has untapped potential \u2014 and it has the data to prove it. The platform partnered with\u00a0eMarketer\u00a0to publish a report that characterizes Shorts as a ubiquitous hub of Gen Z consumption. The report revealed that\u00a096% of Gen Z survey respondents\u00a0watch both long-form and short-form videos [\u2026]\nVisit Tubefilter  for more great stories.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/www.roboticmarketer.com\/how-to-use-ai-in-marketing-teams-to-boost-efficiency-and-creativity\/\" target=\"_blank\" rel=\"noopener\">How to Use AI in Marketing Teams to Boost Efficiency and Creativity<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">Robotic Marketer<\/span>\n                                                            <span class=\"news-tags\">Blog, AI in Marketing<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>Marketing teams are continually looking for ways to enhance their productivity and creativity. AI marketing is rapidly becoming a cornerstone for businesses aiming to innovate their marketing strategies. With advanced tools like Robotic Marketer, professionals can now harness the power of AI to streamline their marketing efforts, improve decision-making, and drive campaign success.<\/p>\n                        <\/div>\n                    <\/div>\n                                    <div class=\"news-item\">\n                        <h2 class=\"news-title\">\n                            <a href=\"https:\/\/venturebeat.com\/games\/sony-testing-ai-to-drive-playstation-characters\/\" target=\"_blank\" rel=\"noopener\">Sony testing AI to drive PlayStation characters<\/a>\n                        <\/h2>\n                        <div class=\"news-meta\">\n                            <span class=\"news-source\">AI News | VentureBeat<\/span>\n                                                            <span class=\"news-tags\">AI, Game Development<\/span>\n                                                        <!-- If you want to display the Domain Authority, you can uncomment:\n                            <span class=\"news-da\">DA: <\/span>\n                            -->\n                        <\/div>\n                        <div class=\"news-excerpt\">\n                            <p>PlayStation characters may one day engage you in theoretically endless conversations, if a new internal technology video bares out.<\/p>\n                        <\/div>\n                    <\/div>\n                                        <div class=\"news-nav\"><a class=\"prev-week\" href=\"https:\/\/thehypetrends.com\/marketing-news-and-trends\/?period=this_week&#038;end_date=2025-03-07\">&laquo; Previous Week<\/a><span class=\"current-week\">Week: Mar 08 - Mar 14, 2025<\/span><\/div>        <\/div>\n    <\/div>\n    \n\n\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Stay ahead in the ever-evolving marketing landscape with the latest news, trends, and insights. Explore updates on digital marketing, AI tools, social media strategies, SEO innovations, and more \u2013 all curated to keep marketers informed and inspired.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"two_page_speed":[],"footnotes":""},"class_list":["post-143","page","type-page","status-publish","hentry"],"rankMath":{"parentDomain":"thehypetrends.com","noFollowDomains":[],"noFollowExcludeDomains":[],"noFollowExternalLinks":false,"featuredImageNotice":"The featured image should be at least 200 by 200 pixels to be picked up by Facebook and other social media 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